BIBLIOGRAFÍA
—(2017). “Digital Fragmentation. Adapt to Succeed in a Fragmented World”.
—(2018). “Unilever recortó el gasto en agencias y aumentó el de medios”, febrero.
-
Barassi, Pablo (2017). “El CEO y la transformación digital”, La Nación, 16 de julio.
-
Barns, Mitch (2015). “Big Data’s Big Impact on the Future of Advertising”, Recode, junio.
-
Barraca Mairal, Javier (2015). La coherencia entre la ética y la estética en las organizaciones.
-
Beall, George (2017). “How AI Is Changing the World of Advertising Forever”, The Next Web, julio.
-
Benes, Ross (2017). “Artificial Intelligence Is Infiltrating Ad Tech”, Digiday, 27 de julio.
-
Caudron, Jo & Dado van Peteghem (2015). Digital Transformation. A Model To Master Digital Disruption, Duval Union Consulting.
-
CDW (2017). “Three Organizing Principles for Digital Transformation”, 10 de julio.
-
Cognizant (2015). “Why New-Age IT Operating Models are Necessary for Enhanced Operational Agility”.
-
Deloitte University Press (2016). “Tech Trends 2016. Innovating in the Digital Era”.
-
Deloitte (2016). “The Three Billion. Enterprise Crowdsourcing and the Growing Fragmentation of Work”.
—(2017). “Rewiring Marketing Organizations for Digital”.
—(2017). “Rewriting the Rules for the Digital Age”.
—(2017). “The Four Keys You Need to Achieve Strategic Agility”, Forbes.com, 22 de mayo.
-
Ellae Creative (2017). “Why Creative Agencies Must Care About Design Thinking”, The Ideapress, enero.
-
Fæste, Lars (2018). “The Five Traits of Transformative CEOS”, BCG, 7 de marzo.
-
Fernández Romero, Andrés (2005). Creatividad e innovación en empresas y organizaciones, Ediciones Días de Santos, Madrid.
—(2017). “Predictions 2018. A Year of Reckoning”, noviembre.
-
García, Juan (2017). “Enfoques y oportunidades de la transformación digital”. 30 de enero.
-
Griffin, Matt (2017). “Introduction to Design & Design Thinking”, The SoDA Report.
-
Havard, Karl (2017). “Digital Transformation: It’s Not a Destination”, Econsultancy, 22 de agosto.
-
Heenan, John (2017). “We Never Had to Do Business Development Before”, septiembre.
—(2017). “2018 Ad Agency Business Development Trends”, octubre.
-
Howard, Billee (2017). “Top 5 Marketing Trends for CMOs and CEOs in 2018”, BrandThro.
-
Iacobone, Ezequiel (2018). “Las 10 tecnologías que van a definir el 2018”.
-
InsiderLatam (2018). “Las predicciones para la publicidad digital en 2018”, 31 de enero.
-
IIPE-BA & Ministerio de Educación de la Nación (2000). Desafíos de la educación.
-
ITBA (2017). “Las habilidades más valoradas y requeridas por las empresas”, La Nación, 6 de agosto.
-
Jalfin, Sonia (2018). “¿El fin del liderazgo?”, La Nación, 17 de febrero.
-
Jercinovic, Jason (2017). “The Ethics of Using AI in Advertising”, AdAge, 26 de junio.
—(2017). “What Consulting Firms Have to Solve to Win at Advertising”, Digiday, 1 de noviembre.
-
Kapko, Matt (2016). “CMOs will outspend CIOs on technology in 2017”, CIO, 9 de noviembre.
-
Kaplan, Robert & Norton, David (2004). Mapas estratégicos. Convirtiendo los activos intangibles en resultados tangibles, Harvard Business School Press, Barcelona.
-
Katz, Raúl (2015). Ecosistemas digitales: Innovación y disrupción en América Latina, Buenos Aires, CEPAL, CAF, Fundación Telefónica.
-
Kim, W. Chan & Renée Mauborgne (2005), Blue Ocean Strategy, Harvard Business School Press.
-
KPMG (2017). “Changing The Paradigm on Customer Centricity”, abril.
-
Kumar, Gopa (2017). “How AI Is Changing Advertising Business”, I Am Wire, 9 de septiembre.
-
Kumar, Vijay (2013). 101 Design Methods. A Structured Approach for Driving Innovation in Your Organization, John Wiley & Sons Inc.
-
Kunken, Darrell (2017). “How Design Thinking Can Improve Advertising Campaigns”, INMA, 21 de junio.
-
Livingstone, Rob (2017). “The Future of Online Advertising Is Big Data And Algorithms”, 13 de marzo.
-
Magee, Matt (2017). “3 Agency-Proven Ways to Put Design Thinking to Work”, ana.net, 27 de junio.
-
Mayer-Schönberger, Viktor & Kenneth Cukier (2014). Big Data: A Revolution that Will Transform How We Live, Work and Think, Eamon Dolan/Mariner Books.
-
McLaughlin, Ed & Wyn Lydecker (2016). The Purpose Is Profit: The Truth about Starting and Building Your Own Business, Greenleaf Book Group Press.
-
McKinsey (2017). “Getting Ready for the Future of Work”, McKinsey Quarterly, septiembre.
-
MIT Technology Review (2017). “Las 50 empresas más inteligentes”.
-
Moore, Geoffrey (2017). “Understanding Power in the Digital Economy”, LinkedIn.
-
Nagy, Paul (2017). “Are We Making Advertising Interesting Enough?”, AdNews, 21 de septiembre.
-
Nordström, Kjell A. & Jonas Ridderstrale (2007). Funky Business Forever, Finantial Times/Prentice Hall.
-
O’Brien, Clodagh (2017). “CMO vs CIO: Who’s Responsible for Digital?”, Digital Marketing Institute,.
-
Pal, Kaushik (2015). “Big Data Influence on Data Driven Advertising”, TechAlpine, agosto.
-
Perrins, Charlie (2014). “Is Agile Harder for Agencies?”, 24 Ways, 12 de diciembre.
-
Prasad, Baba (2015). “Enabling Strategic Agility in Organizations”, Founding Fuel, agosto.
-
Prophet (2017). “Brand Relevance Index. The most relevant brands in the United States in 2017”.
-
PWC (2013). “Un paso más para ganar en la ‘era del cliente’”, Customer Centric Approach.
—(2016). “The Future of Industries: Bringing Down the Walls”.
-
Rayport, Jeffrey F. (2013). “Advertising New’s Medium: Human Experience”, Thinking, issue four.
-
Ritacco, Edgardo (2017). “La transformación digital arrasa con todo”, Adlatina, 16 de agosto.
-
Ritson, Mark (2018). “Marketers Are Clueless about Media Effectiveness”, Marketing Week, 7 de marzo.
-
Rogers, Danny (2017). “Maserati Deal Doesn’t Signal the End of Advertising Agencies”, 3 de diciembre.
-
Ross & Ross International (2017). “Top 11 Digital Transformation Technologies for 2017”, 4 de enero.
-
Schwab, Pierre-Nicholas (2017). “How Big Data will Influence the Future of Advertising”, 25 de julio.
-
SimCorp (2017). “Realizing Growth Through Operational Agility”, 24 de enero.
-
Skinner, John (2016). “Design Thinking – Corporate Strategy for the Digital Age”, AS, 18 de febrero.
-
SoDA & Forrester (2017). “Global Digital Outlook”, The SoDA Report, mayo.
-
Solis, Brian (2017). “The 2017 State of Digital Transformation”, Prophet, 4 de octubre.
-
Souche, Christian (2017). “Artificial Imperfection: Using AI to Make Ads More Human”, 26 de octubre.
-
Spanier, Gideon (2017). “Publicis Puts Focus on Data with Spine”, Campaign, 6 de noviembre.
-
Stein, Lindsay (2017). “Agency Revenue Up but Growth Rates Are Slowing”, AdAge, 30 de abril.
—(2018). “WPP Stock Plunged on Thursday. Don’t Panic”, AdAge, 2 de marzo.
-
Stickdorn, Marc, Jakob Schneider et al. (2010). This is Service Design Thinking, BIS Publishers, Ámsterdam.
-
Parenteau, Josh (2017). “Redefining the Role of IT in a modern BI World”, Tableau.
-
Taleb, Nassim Nicholas (2012). Antifragile: Things that Gain from Disorder, Random House, Nueva York.
-
Taurion, Cezar (2016). “A transformação digital é apenas o primeiro passo!”, LinkedIn, 2 de mayo.
-
Terdoslavich, William (2017). “Marketers, It’s Time to Start Thinking Like IT”, DMN, 22 de agosto.
-
Trías, Eugenio (2000). Ética y estética (Novenas Conferencias Aranguren 2000), Universidad Pompeu Fabra, España.
-
Tynan, Dan (2017). “The Skills and Traits of a Next-Generation CIO”, CIO, 24 de julio.
-
Wallace, Tracey (2017). “Omni-Channel Retail in 2017”, Big Commerce.
-
Warner, Rusty (2017). “The Forrester WaveTM: Real-Time Interaction Management, Q2 2017”, 6 de junio.
-
Wilson, Michael (2017). “This Is an Ecosystem Built for Data, Insight and Action”, 18 de agosto.
-
Williams, Tim (2017). “Should You Have a Value Manifesto?”, LinkedIn, 31 de julio.